BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specializing in current popular and chart hits throughout the day. This station was launched and first aired at 7:00-am on 30th september 1967.
The first DJ to broadcast on the new station was Tony Blackburn, whose cheery style, first heard on Radio Caroline and Radio London, won him the prime slot on what became known as the "Radio 1 Breakfast Show". On the other hand, Annie Nightingale, who joined in 1970, was effectively Britain's first female DJ, and is now the longest serving presenter, having constantly evolved her musical tastes with the times.
Initially, it was unpopular with the target audience of a younger generation, on of the reason being that certain DJs were in their 40s . In january 1975, it suffered disproportionately when the BBC had to make financial cutbacks, strengthening a growing impression that it was regarded as a lower priority by senior BBC executives. Despite this, it gained massive audiences, becoming the most listened to station in the world with audiences of over 10 million claimed for some of its shows (up to 20 million for Blackburn's Breakfast Show). This is due to the fact that in the early-mid 1970s Radio 1 presenters were rarely out of the British tabloids, thanks to the Publicity Department's high profile work.
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